HOKA –
Powering Purpose

BRIEF
Morning Brew and HOKA partnered together to celebrate the launch of the Clifton 10 through an interactive article experience.

The interactive explores how HOKA, and specifically the Clifton, goes beyond running to empower people across a wide range of professions. What began as a road running shoe has evolved into a trusted option for the movers and shakers of everyday life. Throughout the experience, the article highlights the Clifton’s utility for different audiences, including healthcare workers, office commuters, teachers, retail workers, and more.

The goal of the interactive is to celebrate the Clifton as a multi-purpose, multi-dimensional shoe built for professionals everywhere, while nodding to the milestone of the Clifton entering its 10th iteration.